Simplified Technical English2017-02-28T10:24:38+00:00

We help you make more engaging content

To cut (translation) cost and improve readability and user experience

Write content that is engaging and saves cost

With product information becoming more complex and bulky, the use of clear and consistent writing has become an absolute necessity. English has become the main language used in technical documentation throughout the world, but can be difficult to understand due to its many forms and complexity: complex sentence structures, multiple meanings and synonyms easily result in confusion.

In addition, many readers’ command of English can fall below the level of those who created the documentation (technical writers and engineers), which especially applies to non-native English speakers.

Negative effects include:

  • Safety risks and damage
  • Liability claims
  • High localization & translation costs
  • Incorrect translations
  • Ineffective customer service
  • Higher training support costs
  • Bad consumer experience due to confusion and frustration
  • Unanticipated costs as a result of miscommunication, such as recall costs

Simplified Technical English is a controlled Language that standardizes vocabulary and style, aiming to improve consistency, eliminate ambiguity and reduce complexity. It also provides objective criteria for quality control.

Etteplan STE & HyperSTE

Etteplan STE is a service combining the proven Simplified Technical English (STE) method with our advanced HyperSTE software to produce high-quality English content for technical documentation for a global audience.

The value of the service is based on improved precision of language, better readability of text and reduced word count that can result in up to 40% cost savings in translation and localization costs and enhanced product safety.

Improve your branding, save costs and engage your customers through content quality.

To find out more, contact us today.


  • STE authoring
  • Terminology standardization
  • Structured authoring
  • STE training services
  • HyperSTE software
Contact Information

For more information, please contact:

Leo Adank +31 (0) 6 5372 6555 leo.adank(at)
Daniel Tänzer +49 (0) 175 / 2241741 daniel.taenzer(at)
Jukka Toimela +358 103 07 23 31 jukka.toimela(at)
Eric Tengstrand +46 70 757 7440 eric.tengstrand(at)
Winni Liu +86 512 5768 9999 winni.liu(at)
Flexible offering to meet your needs


Outsource your technical documentation function to Etteplan to reach operational excellence. Simply ask us.

Tools & Methods

Our methods and tooling are based on universal documentation standards to create efficiency and independency.

People & Skills

Close to 450 technical documentation specialists are eager to help you with your short and long term needs.