We help you make more engaging content
To cut (translation) cost and improve readability and user experience
Write content that is engaging and saves cost
With product information becoming more complex and bulky, the use of clear and consistent writing has become an absolute necessity. English has become the main language used in technical documentation throughout the world, but can be difficult to understand due to its many forms and complexity: complex sentence structures, multiple meanings and synonyms easily result in confusion.
In addition, many readers’ command of English can fall below the level of those who created the documentation (technical writers and engineers), which especially applies to non-native English speakers.
Negative effects include:
- Safety risks and damage
- Liability claims
- High localization & translation costs
- Incorrect translations
- Ineffective customer service
- Higher training support costs
- Bad consumer experience due to confusion and frustration
- Unanticipated costs as a result of miscommunication, such as recall costs
Simplified Technical English is a controlled Language that standardizes vocabulary and style, aiming to improve consistency, eliminate ambiguity and reduce complexity. It also provides objective criteria for quality control.
Etteplan STE & HyperSTE
Etteplan STE is a service combining the proven Simplified Technical English (STE) method with our advanced HyperSTE software to produce high-quality English content for technical documentation for a global audience.
The value of the service is based on improved precision of language, better readability of text and reduced word count that can result in up to 40% cost savings in translation and localization costs and enhanced product safety.
Improve your branding, save costs and engage your customers through content quality.
To find out more, contact us today.
For more information, please contact:
|Leo Adank||+31 (0) 6 5372 6555||leo.adank(at)etteplan.com|
|Daniel Tänzer||+49 (0) 175 / 2241741||daniel.taenzer(at)etteplan.com|
|Jukka Toimela||+358 103 07 23 31||jukka.toimela(at)etteplan.com|
|Eric Tengstrand||+46 70 757 7440||eric.tengstrand(at)etteplan.com|
|Winni Liu||+86 512 5768 9999||winni.liu(at)etteplan.com|